How To Plan Your Offer Funnel Like A Pro

funnel

The offer funnel is what you pull people through as they go through the buying cycle.

It works like this: You give away a lot of content freely such as blog posts, social media updates, etc. This will lead people to sign up for a free or low-cost product, which requires the customer to opt-in by providing their email address.

Once the potential customer signs up, then your email messages will lead them through the funnel until they get to your highest cost products and programs — like...

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