In pursuit of new Austin campus, Apple took the un-Amazon path

Fifteen months ago, online retailer Amazon set off the biggest economic development competition in U.S. history, igniting a media firestorm when it opened public bidding for its $5 billion second headquarters project, dubbed HQ2. Amazon invited every North American city to submit a proposal, and in January the company—in almost reality TV-style fashion—chopped the list of contenders to 20 finalists.