Marketing and Advertising News

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Word-Of-Mouth Marketing: 7 Rules For Creating Conversation

Investor's Business Daily - 14 hours ago
Tips on getting a productive word-of-mouth marketing campaign started: Seed conversations. Creating word of mouth isn't something you say differently in a marketing campaign, it's something...

Casino marketing wars heat up over bragging rights to claim "first ...

Hartford Courant - 15 hours ago
Dueling marketing campaigns between MGM Springfield and Mohegan Sun show just how high the stakes are in a region where the casino industry is getting ...and...

The Disturbing Focus Of Juul's Early Marketing Campaigns

Forbes - 2 days ago
Jackler says the company's marketing clearly appealed to youth, most overtly from mid-2015 to 2016, the year following Juul's launch. His archived Juul ads are filled with attractive young...

3 Keys to a Successful Conversational Marketing Program

Business 2 Community - 14 hours ago
But most of the B2B marketing world hasn't caught up to how humans live their lives now — and it's no shocker that those who haven't are struggling to connect with audiences and deliver...

Has the growth in digital stunted creativity in advertising?

Marketing Interactive - 2 minutes ago
About 67% of marketers find that digital growth in advertising has come at the expense of the quality of creative. According to a survey by adtech company, Sizmek, more than half of marketers said...

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The State Of Advertising Has Never Been Worse

Forbes - 5 days ago
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media,...

Cigarette advertising lights up conversation about Aspen's ski pass art

Aspen Times - 1 day ago
Local reaction was mixed on opening day to the Aspen Skiing Co.'s unusual lift ticket design, which features text from old cigarette advertisements. As part of Skico's "Art in Unexpected...

LinkedIn: Advertising Revenue Coming In Hot For 2018

We are Social Media (press release) (blog) - 7 hours ago
With 590 million members and more than 30+ million company pages, LinkedIn amasses more than 2 million pieces of content on its news feed and 50% of members access videos on it each day. But what do...

What you need to know in advertising today

Business Insider - 3 days ago
What you need to know in advertising today. Lauren Johnson. Nov. 15, 2018, 9:16 AM. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its...

St. John's to Launch MS in Integrated Advertising Communications

St John's University News - 2 days ago
To give students a more competitive edge in the burgeoning field of advertising, St. John's University's College of Professional Studies is introducing a Master of Science (M.S.) program in...

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Black Friday, Cyber Monday And Travel Tuesday: The Best Travel Sales And Deals

Forbes - 11 hours ago
A word of advice: Most sales are only available for a short timeframe and for travel during a specific window. Be sure to check the fine print for other restrictions like minimum stays, black-out...

Florida sues Walgreens, CVS over opioid sales

NBCNews.com - 10 hours ago
FORT LAUDERDALE, Fla. — Florida is suing the nation's two largest drugstore chains, Walgreens and CVS, alleging they added to the state and national opioid crisis by overselling painkillers and...

With Solid Sales Recently, Small Retailers Storm Toward Small Biz Saturday

Forbes - 8 hours ago
Independent retailers putting the finishing touches on preparations for Small Business Saturday on Nov. 24 could be in bright holiday spirits, given their recent sales performance. New data from...

Black Friday 2018: Lowe's sales are on appliances, smart home, and more

USA TODAY - 9 hours ago
Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and...

Best Buy 'Cyber Monday' 2018 Sales: What We Know So Far

Forbes - 1 day ago
The deals highlighted within this post were independently selected and do not contain affiliate links. As Black Friday 2018 approaches, doubts emerge: Will there be a better deal on Cyber Monday?...

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Dem senators pressure FTC to investigate deceptive internet marketing to children

The Hill - 5 days ago
A trio of Democratic senators is pushing for the Federal Trade Commission to probe manipulative advertising practices on phone apps aimed at children. “The FTC has a statutory obligation to protect...

8 Worst Internet Marketing Fails That Became Company Nightmare

Customer Think - 2 weeks ago
Marketing is no piece of cake, especially in the current era when consumers are rather sensitive and sophisticated at the same time. Even a simple looking regular marketing campaign can cause a storm...

Democratizing Internet Traffic: Egypt-Based Cognitev Applies AI To ...

Entrepreneur - 4 weeks ago
With the objective to become "the world's go-to solution for traffic acquisition," entrepreneur Moustafa Mahmoud founded Cognitev, a tech startup working on ...and...

Best Social Media Campaigns to be Named by Web Marketing Association

Benzinga - 11 hours ago
Boston, MA, November 18, 2018 --(PR.com)-- The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 17th annual Internet Advertising...

Level Up Your Social and Content Marketing with These Expert Tips

Small Business Trends - 1 day ago
But how much of an impact are your posts actually making? If you want to step it up a bit, it helps to get input from the experts. Here, see what members of the online small business community have...

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Pay only $29 for this extensive set of courses in social media marketing

Mashable - 15 hours ago
We hate to break it to you, but posting perfectly-edited photos on Instagram during "prime time," writing a few advice pieces on Medium, and posting Gary Vee inspired updates on LinkedIn do...

Why Personalization is the Next Big Opportunity in Social Media Marketing

Business 2 Community - 4 days ago
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses...

Small Business Survey Shows Social Media Marketing is Harder Than Filling Out Income Taxes

MarTech Series - 4 days ago
Sensai, the first AI-powered social media marketing solution for small businesses, announced the findings from its inaugural Small Business Social Media Confidence Survey. The results revealed that...

Digital Marketing and Social Media Manager

NOSH - 6 days ago
The rapidly expanding company, Coffee Snacks USA (CSI), is looking to increase the size of its Marketing Department. Among other positions, which the Company will post in the coming months, CSI is...

10 Ways to Ace Social Media Marketing In 2020 And Beyond

MarTech Advisor - 2 weeks ago
As we inch closer to the end of the decade, the world of marketing will witness significant changes and social media marketing will be at the core of most marketing strategies. In this article, we...

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